PSG Mercato: As the summer of Paris SG begins to get carried away, Nasser Al-Khelaifi has just struck a nice blow for the club of the capital.
PSG Mercato: The story continues between Paris SG and Accor
Nasser Al-Khelaïfi guarantees additional income to Paris Saint-Germain. While the French champion unveiled his new jersey on Wednesday with Qatar Airways as a major sponsor, Nasser Al-Khelaifi formalized this Thursday the continuation of the partnership with Accor Limited. After three years of presence on the tunics of the Red and Blue in place of major sponsor, the French hotel chain gives up space, of course, but does not give up the apron.
Indeed, the hotel group remains in the life of PSG by now becoming the main sponsor on the shirts provided for club training in the Ile-de-France region. The two entities have signed a new lease until 2026. ALL, the Accor brand loyalty program, will therefore be displayed on the sleeve of the jerseys used at Camp des Loges. A contract extension hailed at the highest level at Paris SG.
PSG Mercato: Paris SG guarantees itself additional income
From the ventral space on the jerseys, the Accor group therefore inherits the Paris Saint-Germain training outfit for a new adventure covering the next four seasons. A less costly extension for the French group, but which still guarantees substantial income for the Ligue 1 champion. Hence the satisfaction of Marc Armstrong, the head of sponsorship at Paris SG.
“In three years, we have shared unforgettable emotions on and off the pitch. Today, we are excited to continue our adventure in order to continue to surprise and delight the PSG x ALL family.”, declared the collaborator of the president Nasser Al-Khelaïfi. As a reminder, for three years, Accor’s new loyalty program, ALL, benefited from major visibility on the jerseys of PSG players. The contract related to an annual commitment close to 60 million euros per year.