We know it, since the PSG went under the Qatari flag, the club literally changed its marketing dimension. Today, the biggest brands want to associate themselves with the club of the capital, which clearly demonstrates the power conveyed today by the image of the PSG in the whole world. Moreover, this Wednesday, the new red and blue jersey was unveiled.
A noticeable change is qatarairways thus becomes the new official jersey sponsor of the PSG. ALLthe loyalty program ofAccorwill however always be a privileged partner of the PSG. Indeed, it formalized today this collaboration of four additional seasons via a press release published on its official website. From now on, ALL will display on the sleeve of the club training tunic.
The press release from PSG
“After three successful years as a major partner and official jersey sponsor of the Paris Saint Germain, Accor has decided to extend its engagement with the French football giant, in another form, for another four years in order to promote its lifestyle loyalty programcan we read in particular on this press release. As part of this new partnership, ALL-Accor Live Limitless will now be visible on the sleeve of the PSG training shirt, while one of the main objectives of the collaboration will be to use the assets of Paris Saint-Germain to engage with members of ALL – Accor Live Limitless in around the world and offer them unique experiences.”