But what was the name of the village of “Ciel”, north of the Saône-et-Loire, on the buttocks of the famous Kim Kardashian? The question stirred social networks on Wednesday July 6, when the international star showed up at the Balenciaga fashion show, with a strange list of dates and villages on her black leotard.
In addition to the town located 30 kilometers from Beaune, other French villages were listed: Angers (Maine-et-Loire), Auray (Morbihan), Dourdan (Essonne), Le Bas Chenully (Deux-Sèvres), Bellegarde (Gard ), Fontenay-en-Vexin (Eure), Avelin (North), Bischoffsheim (Bas-Rhin), or Île-Rousse (Haute-Corse).
France was not the only one to appear on the famous buttocks, since the names of British, Finnish, German, Spanish, Austrian, Swedish, Belgian and Australian villages also appeared there.
Fake tour and anniversary date
While many fans saw it as an announcement of a future tour, it was really just the imaginary tour, of an equally imaginary band called “Speedhunters” and an image of which was drawn at the front of the leotard.
As for the choice of dates and villages, it would be a nod to the birthdays and birthplaces of the Balenciaga team, according to the British media. The Independent.
Carène Michaud, originally from Ciel, works at Balenciaga
The “people” news caused a stir in the small town of Ciel, 900 inhabitants. The subject would have been the subject of exchanges between mayor and municipal councilors of the commune during a meeting. It must be said that if the name of the town ended up on Kim Kardashian’s swimsuit, it is no coincidence. According to our colleagues from the Journal de Saône-et-Loire, we owe it to Carène Michaud, 45, from Ciel, 900 inhabitants, who has worked since 2007 in the Balenciaga haute couture house in Paris.
She has been design manager of haute couture for 2 and a half years. And he put the name of his favorite town when the artistic director of Balenciaga made T-shirts associating dates of an old tour of a boy’s band with the names of sites and cities. He asked all the current designers of the house to pose these names of communes.
The idea was then declined on a swimsuit, now famous since worn by Kim Kardashian
The town of 940 inhabitants will therefore not see Kim Kardashian pass, but she will have had the right to a hell of a publicity stunt!