Amazon will soon launch its Belgian online platform - Business

Amazon will soon launch its Belgian online platform – Business

Amazon announced Thursday its intention to launch a local online store for Belgium “in the coming months”, confirming recent rumors to this effect. It will be accessible via the website www.amazon.com.be. Until then, SMEs and partner sellers can register on a dedicated website (sell.amazon.com.be) in order to offer their products there.

For some years now, the “millions” of Belgian customers have had access to Amazon in their own language, whether via the French online store Amazon.fr (which has existed since 2003), the German Amazon.de, available in Dutch since 2016, or on Amazon.nl, launched in 2020. The first order placed from Belgium dates back to June 2002.

By launching its own platform in Belgium too, Amazon wants to “offer great added value with a local store“, justified to the Belga agency Eva Faict. This Belgian participated in the past in the launch of the Turkish and Dutch online stores, among others, and now leads the Belgian version as “country manager”.

The platform will be accessible via the address amazon.com.be. The domain name Amazon.be has been in the hands of the insurer Bâloise for years. The American company does not wish to indicate whether there were negotiations between the two parties. “We think amazon.com.be is an excellent domain name,” replied Ms. Faict, assuring that this situation had not played out in the time it took for the e-commerce giant to launch its activities in Belgium.

“We are confident that customers will find us. So far, they have been able to find us, even across the border,” she notes, adding that the fact that Belgians buy on Amazon’s various stores for a long time has “greatly” motivated the company to launch a local platform.

More concrete information on the product launch and lineup is not available at this time. “Everything will be adjusted for the Belgian customer”, we specify however. There will also be a specific customer service, accessible in French, Dutch or English.

In Wallonia, Amazon is already an established player in the e-commerce market thanks to its French boutique. In Flanders, however, it will have to face competition from the Dutch online shops bol.com and Coolblue. “We’re not too concerned about the competition,” says the country manager. “The customer is central to us. As long as we stay true to our offer and listen to our customers, they will continue to find us.”

The company is now looking for Belgian SMEs to offer their products on the future online store. They can register on sell.amazon.com.be. Currently, more than 1,000 small and medium-sized businesses already sell their products through one or more of Amazon’s 21 overseas online stores.

In February, Amazon had already announced the opening of its first Belgian delivery center in Antwerp, where parcels from sorting centers in neighboring countries would be processed. Employing around fifty people, it should open in the fall.

For some years now, the “millions” of Belgian customers have had access to Amazon in their own language, whether via the French online store Amazon.fr (which has existed since 2003), the German Amazon.de, available in Dutch since 2016, or on Amazon.nl, launched in 2020. The first order placed from Belgium dates back to June 2002. By launching its own platform in Belgium too, Amazon wants to “offer great added value with a local store” , justified to the Belga agency Eva Faict. This Belgian has participated in the past in the launch of the Turkish and Dutch online shops, among others, and now leads the Belgian version as “country manager”. The platform will be accessible via the address amazon.com.be. The domain name Amazon.be has been in the hands of insurer Baloise for years. The American company does not wish to indicate whether there were negotiations between the two parties. “We think amazon.com.be is an excellent domain name,” Ms. Faict replied, assuring that this situation had not played out in the time it took for the e-commerce giant to launch its activities in Belgium. “We are confident that customers will find us. So far, they have been able to find us, even across the border,” she notes, adding that the fact that Belgians buy on the various stores of Amazon for a long time has “a lot” motivated the company to launch a local platform. More concrete information about the product launch and lineup is not available at this time. “Everything will be adjusted for the Belgian customer”, we specify however. There will also be a specific customer service, accessible in French, Dutch or English. In Wallonia, Amazon is already an established player in the e-commerce market thanks to its French store. In Flanders, however, it will have to face competition from the Dutch online shops bol.com and Coolblue. “We’re not too concerned about the competition,” says the country manager. “The customer is central to us. As long as we stay true to our offer and listen to our customers, they will continue to find us.” The company is now looking for Belgian SMEs to offer their products on the future online store. They can register on sell.amazon.com.be. Currently, more than 1,000 small and medium-sized businesses already sell their products through one or more of Amazon’s 21 overseas online stores. In February, Amazon had already announced the opening of its first Belgian delivery center in Antwerp, where parcels from sorting centers in neighboring countries would be processed. Employing around fifty people, it should open in the fall.

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