Consumption: an app that informs about price reductions - Companies

Consumption: an app that informs about price reductions – Companies

Launched this summer, the Mosc mobile application allows customers to compare prices at a glance at different “webshops”, and to be notified in the event of a reduction. Its founder, Mathieu Guffens from Liège, is now trying to convince brands to loosen the purse strings.

There is no shortage of work for Mathieu Guffens. Since this young man from Liège launched his application this summer, the days have been busy. An update here, a new partnership there. “We collect as much feedback as possible from our users in order to improve the experience”, explains this 30-year-old. And then there is above all the launch of the iOS version of the platform, scheduled for October.

There is no shortage of work for Mathieu Guffens. Since this young man from Liège launched his application this summer, the days have been busy. An update here, a new partnership there. “We collect as much feedback as possible from our users in order to improve the experience”, explains this 30-year-old. And then there is above all the launch of the iOS version of the platform, scheduled for October. Initially designed for Android, Mosc – that’s the name of the app – has already been downloaded 5,000 times. It seems to meet a real need on the part of consumers. It is in fact a single basket in which anyone can place items from the listed e-commerce sites, including giants such as Amazon, Zalando, etc., but also local players such as Coolblue . Bol.com, Vanden Borre, Maniet Shoes, etc., or even much smaller. In total, more than 700 sites are listed in the application. The objective is not only to be able to compare at a glance the price of identical items from different platforms, but above all to be notified by notification when the price of one of these items decreases. Recently, the application even offers a price history, just to check, for example, that the platforms do not practice false promotions by first increasing their prices before applying discounts. All the development work for the app started at the end of last year, but the thinking on the subject actually goes back much longer. “From my own experience, I had made two observations, explains the founder. First, the fact that it was difficult for me to find all my open baskets on the different e-shops to compare prices. price fluctuations on the different sites, which was very time consuming, so we decided to allow users to be informed directly of the decreases without having to follow all the sites daily, so we bring both time savings and money.” It was with his own funds that Matthieu Guffens embarked on the adventure, with a developer friend. In the application, just click on one of the 700 sites listed to be redirected to it. The customer then goes to the page of the item for which he wishes to compare the price and clicks on the “Mosc” icon which appears at the top of the screen. After having done the same with identical products sold on other sites, he can thus compare their prices at a glance via his unique Mosc basket, and be notified in the event of a reduction. When his choice is made, he can decide to finalize his purchase via the application, and is then redirected to the site of the selected e-merchant. It remains to be seen what business model is behind this brand new application. In other words, how do the founders get paid? Mathieu Guffens explains that he has identified several sources of income, some of which come from the users themselves. “We are based on a freemium model, he says. The user is now limited to 10 items that can be added to his single Mosc basket. If he wants to be able to swipe more, he must subscribe and pay 5 euros per quarter.” Another source of income, this time from partner e-commerce sites: a commission deducted from them when a sale is finalized via the application. “In this case, a percentage of the sale – between 3 and 8% – is taken”, explains our interlocutor. Note that of the 700 sites listed, all are far from being partners. “The e-merchants listed on our app have not all been contacted individually”, assures Mathieu Guffens. And the founder smiles: “Amazon doesn’t know we exist”. Of the 700 platforms, a hundred are actually partners strictly speaking. They are the ones who agree to pay the famous commission on sales finalized via the application. The young entrepreneur is well aware that this figure will not be enough. It is therefore working to multiply partnerships, also developing an interface solely dedicated to brands, which should be operational by the end of the year. “The objective is to work hand in hand with them, he argues. Via this interface, e-commerce sites could have access to all the data that concerns them, in particular the various items in their platform added in all Mosc shopping carts, so they can see which items are the most popular and reduce the price or send discount coupons to users directly through the application.” Services for which brands will have to pay a subscription. Despite a business model requiring further refinement, Mathieu Guffens says he is convinced of being able to convince brands to loosen the purse strings. “They clearly find their interest, he assures. Especially the smaller e-commerce sites. These are not only put forward, but it is also for them an indirect way of informing consumers of their price cuts. They would certainly prefer to pay a commission rather than set up very expensive marketing campaigns.” While the next important steps will therefore be the marketing of an iOS version and the realization of the interface dedicated to brands, Mathieu Guffens also intends to launch his platform in other countries with the collaboration, there too, of e – local traders. “The objective is to find outside investors shortly and raise funds to move up a gear,” he says.

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