The jurors began deliberating around 12:30 pm CT on Friday, after Judge Maya Guerra Gamble reminded them that in a default judgment against him Jones was already found liable for defamation and “intentional infliction of emotional distress” against Lewis’ parents, Scarlett Lewis and Neil Heslin.
In an emotional closing argument Friday, Lewis and Heslin’s attorney Wesley Todd Ball said to the jury, “We ask that you send a very very simple message, and that is, stop Alex Jones. Stop the monetization of misinformation and lies. Please.”
Ball urged the jurors to “deter Alex Jones from ever doing this awfulness again” and “to deter others who may want to step into his shoes.”
Jones’ attorney, Federico Andino Reynal, argued for a far lower sum, suggesting that the jurors should multiply Jones’ purported earnings per hour of $14,000 and the 18 hours that he said Jones talked about Sandy Hook on Infowars, for a sum of around a quarter million dollars.
Punitive damages are a form of punishment for a defender’s behavior. Jones, the head of the conspiratorial media outlet Infowars, repeatedly lied about the Sandy Hook massacre. He stoked conspiracy theories about the victims and their families, prompting multiple defamation lawsuits. He has since acknowledged that the mass shooting occurred.
Jones claimed in his testimony that a jury award of just $2 million would destroy him financially. But on Friday morning the jurors heard testimony about Jones’ wealth from an economist, Bernard Pettingill, Jr., who estimated Jones has a net worth of between $135 million and $270 million.
Pettingill, Jr., who examined several years of records for Jones and Infowars’ parent Free Speech Systems, said Jones used a series of shell companies to hide his money.
Jones used two large loans to make it appear he was broke when in fact he was not, Pettingill, Jr. testified.
“Alex Jones knows where the money is, he knows where that money went and he knows that he is going to eventually benefit by that money,” Pettingill, Jr. said.
After one of the jurors asked about the difference between Jones’ money and his company’s money, Pettingill, Jr. said “you cannot separate Alex Jones from the companies. He is the companies.”
Jones “monetized his shtick,” he added, even suggesting that Jones could teach a college course about his techniques.
Jones’ fear-mongering rants on Infowars have, for many years, been paired with ads for supplements, documentaries, and other products Infowars sells. Pettingill, Jr. said the money poured in, identifying nine different companies that are owned by Jones.
“He is a very successful man, he promulgated some hate speech and some misinformation, but he made a lot of money and he monetized that,” Pettingill, Jr. said on the stand. “My thinking about him is he didn’t ride a wave, he created the wave.”
Jones tested earlier in the week about his alleged financial troubles after social media giants like Facebook and Twitter banned his content from their platforms.
“I remember him saying that, but the records don’t reflect that,” Pettingill, Jr said.
During closing arguments, Ball asserted that Jones has even more money hidden away in other places and argued that $4.1 million was a drop in Jones’ proverbial bucket. “He’s probably already made it back in donations” from fans, Ball said.