Belfius will stop sponsoring Anderlecht and Club Brugge - Business

Belfius will stop sponsoring Anderlecht and Club Brugge – Business

Belfius bank will not extend its sponsorship contracts with RSC Anderlecht and Club Brugge. Ulrike Pommee, spokesperson, confirmed the information published on Friday in La Libre Belgique and De Standaard.

In recent years, the two clubs were sponsored by Belfius and its DVV insurance on the one hand, and by Candriam, which manages the investment portfolios of wealthy Belfius clients on the other. In order to save certain costs, Belfius has decided not to extend the contracts that run until 2023 for Club Brugge and 2024 for Anderlecht.

“However, we will extend our partnership with hockey,” said Ulrike Pommee. To Anderlecht, Belfius is the main sponsor with Candriam and DVV insurance, each of which appears on a Brussels club shirt. Belfius is also named after the club’s academy in Neerpede and has lodges at Lotto Park. Anderlecht would receive between 2.5 and 3 million euros per year in this agreement “Belfius has indeed announced the end of sponsorship in 2024, i.e. two full seasons. We have still time to find a solution. We will also continue to discuss with Belfius to see what forms of sponsorship are still possible after 2024,” said Mathias Declercq, press manager of the RSCA.

the Club Brugge he has a contract which would be up to one million euros to place Candriam in the back of his jerseys. Belfius also donated his name to the Club’s new academy in Knokke.

In recent years, the two clubs were sponsored by Belfius and its DVV insurance on the one hand, and by Candriam, which manages the investment portfolios of wealthy Belfius clients on the other. In order to save some costs, Belfius has decided not to extend the contracts which run until 2023 for Club Brugge and 2024 for Anderlecht. “However, we will extend our partnership with hockey,” said Ulrike Pommee. In Anderlecht, Belfius is the main sponsor with Candriam and DVV insurance, each of which appears on a Brussels club shirt. Belfius is also named after the club’s academy in Neerpede and has lodges at Lotto Park. Anderlecht would receive between 2.5 and 3 million euros per year in this agreement “Belfius has indeed announced the end of sponsorship in 2024, i.e. two full seasons. We still have time to find a solution. We will also still discuss with Belfius to see what forms of sponsorship are still possible after 2024”, specified Mathias Declercq, press manager of the RSCA. Club Brugge has a contract that would be up to one million euros to place Candriam on the back of his jerseys. Belfius also gave its name to the new club academy in Knokke.

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