Westvleteren beers get a label - Companies

Westvleteren beers get a label – Companies

For decades, Westvleteren’s famous Trappist beer has been sold without a label. The rather austere look of the bottle only reinforced the almost sacred character that amateurs confer on this beverage. From Saturday, however, the bottles of the three different beers from the Abbey of St. Sixtus in the Westhoek will be adorned with labels containing a little more information than what was compiled on the capsule.

The Trappist monks wish, through this approach, respond to the demand for more transparency around the manufacture of food products. “For beers, there is no legal obligation to mention the full list of ingredients and nutritional values. Nevertheless, it was decided internally to do so and to reintroduce the labels”, something that had not been done anymore. made about 75 years ago,” explained Elder Godfried.

The Federation of Belgian Brewers qualifies the absence of a legal obligation to be affixed to a label. Westvleteren beers are only sold at the abbey and any resale of the product is prohibited. They therefore do not enter the traditional distribution circuit, specifies Krishan Maudgal, director of Belgian Brewers. Until now, the community was content to mention the minimum on the beer capsule, namely: the expiry date, the alcohol content, the quantity of beer (in centilitres), the recycling logo, and the name of the producer (the abbey itself). The barley malt allergen (gerstmout) was also listed.

From now on, the labels will of course include these elements as well as the complete list of ingredients in three languages, the energy values, and the logo with the coat of arms of the Abbey of Saint-Sixtus. The community, which launched an online sales system in the summer of 2019, is also continuing its digital journey by affixing a QR code to the label that links to the website with the complete table of nutritional values.

Recommendations related to consumption (serving temperature) and conservation of the precious beverage are also provided.

The Trappist monks wish, through this approach, to respond to the demand for more transparency around the manufacture of food products. “For beers, there is no legal obligation to mention the full list of ingredients and nutritional values. Nevertheless, it was decided internally to do so and to reintroduce the labels”, something that had not been done anymore. made about 75 years ago,” explained Elder Godfried. The Federation of Belgian Brewers qualifies the absence of a legal obligation to be affixed to a label. Westvleteren beers are only sold at the abbey and any resale of the product is prohibited. They therefore do not enter the traditional distribution circuit, specifies Krishan Maudgal, director of Belgian Brewers. Until now, the community was content to mention the minimum on the beer capsule, namely: the expiry date, the alcohol content, the quantity of beer (in centilitres), the recycling logo, and the name of the producer (the abbey itself). The barley malt allergen (gerstmout) was also listed. From now on, the labels will of course include these elements as well as the complete list of ingredients in three languages, the energy values, and the logo with the coat of arms of the Abbey of Saint-Sixtus. The community, which launched an online sales system in the summer of 2019, is also continuing its digital journey by affixing a QR code to the label that links to the website with the full table of nutritional values. Recommendations related to consumption (serving temperature) and conservation of the precious beverage are also provided.

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