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NBA hits 70 million Instagram followers

NBA hits 70 million Instagram followers

More than 50,000 posts, a good thousand accounts followed and now… more than 70 million subscribers. The NBA has just crossed this symbolic bar on its Instagram account. Which, according to Basketball News, allows the big league to cement its place in the top 10 most followed brands on the photo-sharing platform.

On Instagram, the American basketball league thus largely exceeds the audience of the three main major sports entities. Cumulatively, NFL (25 million), MLB (9 million) and NHL (5.5 million) still have fewer subscribers than the NBA!

And the latter continues to grow at a rapid rate, as the NBA had a total of 18 million additional followers on Twitter, Instagram, YouTube, TikTok and Facebook in 2021, a record among all American professional sports leagues.

With an important subtlety in terms of strategy: producing personalized content rather than recycling. “ It’s about optimizing content for the platform you’re on and not just pushing the same content across all of our platforms, cultivating that fanbase and giving them exactly what they want. It’s kind of the key to our success “, reveals Kevin Esteves, one of the thinking heads of this philosophy, recruited in 2012.

We recall that the last Finals blew up the social networks of the league, which is already surfing on a very good dynamic on Google for example.

Finally, note that on Instagram, the most followed brand is none other than… the platform itself with more than 500 million subscribers. It is ahead of National Geographic (237 million), Nike (234) and the football clubs of Real Madrid and Barcelona (more than 100 million each).

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