– The professional network will discuss the distribution strategies of its members, as well as their promotional campaigns and their innovative initiatives in the field of animation
Europa Distribution is back on the road, this time towards Bordeaux, to renew its collaboration with Cartoon Movie (March 8-10), for the thirteenth consecutive year. This partnership, established in 2009, aims to provide independent film distributors with easier access to the most important market and pitch forum that exists for European animated films. It is also an important opportunity for the European network to focus on the distribution strategies, promotion campaigns and innovative projects of its members, in this case related to animation. This reserved workshop, which is intended exclusively for the many members of the network present at the event; will take place on Tuesday, March 8.
It will feature case studies of European and international animation films recently released to theaters by Europa Distribution members in different European countries, giving participants the opportunity to hear about a range of possible practices and strategies, calibrated according to the specificities of each case, which could be exported outside the country having experienced it first, but also to study some of the new challenges that arise and the responses that should be given to them. On this occasion, distributors Alzbeta Dlouha (Aerofilms, Czech Republic), Monica Felea (Bad Unicorn, Romania), Gregoire Marchal (KMBO, France), Adeline Margueron (Le Parc Distribution, Belgium & Luxembourg), Mika Siltala (Cinema Mondo, Finland) and Igor Stanković (MCF Megacom, Serbia) will share their experience with their distribution strategies and promotional campaigns around recently released animated films. They will present a detailed analysis highlighting audience targeting and results in box office, partnerships and exhibition (in theaters and online) for each of the following films: Moonbound (Germany), Chien Pourri, life in Paris! [+lire aussi :
fiche film] (France), My Sunny Maad [+lire aussi :
interview : Michaela Pavlátová
fiche film] (Czech Republic/Slovakia/France), Beautiful (Japan) and medium-length The owl in hat (France/Belgium). In addition, the workshop will include the presentation of an inspiring and innovative project dedicated to children’s animation titles: the Belgian virtual cinema project CinéPilou, launched during the pandemic by Le Parc Distribution.
Europa Distribution will continue to discuss with its members the distribution of independent European films at its upcoming workshops and debates in Sofia, Karlovy Vary, Haugesund, San Sebastian, but also throughout the year, through its participation in conferences and meetings with distributors and other professionals of the film ecosystem.
(Translated from English by Marine Régnier)