Sound, lights... and recycled wood - Trends-Tendances sur PC

Sound, lights… and recycled wood – Trends-Tendances sur PC

Dionyse specializes in the creation of personalized light and sound atmospheres and in the creation of real and virtual sets in video mapping. She wants to make the recovery of local waste and second-hand objects her signature.

He had been playing the DJ in the garages of his friends since the age of 12, but Benjamin Noé had not really asked himself: “Do I want to live from this activity?” Yet this is one of the first questions he was asked when he joined VentureLab, the business incubator for students and recent graduates from ULiège. Since then, he has acquired confidence, a lot of ambition… and already some fine clients, such as the Francofolies de Spa, AB InBev or ULiège.

He had been playing the DJ in the garages of his friends since the age of 12, but Benjamin Noé had not really asked himself: “Do I want to live from this activity?” Yet this is one of the first questions he was asked when he joined VentureLab, the business incubator for students and recent graduates from ULiège. Since then, he has acquired confidence, a lot of ambition… and already some fine clients, such as the Francofolies de Spa, AB InBev or ULiège. At 26, he is fully committed to the development project of his company, Dionyse. Its core target: companies that organize several events a year, including event companies. A graduate in management science at HEC Liège since January, Benjamin Noé is about to leave his status as a student-entrepreneur to become the boss of an SRL, which he is launching entirely on his own funds. “The initial investment, for all the equipment, is around 20,000 euros, he says. I have always made sure to put the profits aside to be able to reinvest them in my start-up.” Some will speak of caution, others of pragmatism, Benjamin Noé wants to avoid any additional pressure due to a possible loan. “If tomorrow the covid crisis were to start again, a loan would be a sword of Damocles on my head.” The covid crisis, during which Dionyse’s activities were stopped, was also good. It was during this period that Benjamin Noé had the idea that has become the main differentiating element of Dionyse: “Not knowing how to stay in place for two minutes, I wanted to build a stage with wood waste collected from local businesses. This first scene took me a year and a half because I did it myself, but I had time”. Today, the company, based in the Spa region, wants to capitalize on this circular dimension. “With my team, we decided to continue and use waste or second-hand objects to create our decorations. I was able to land a client that I might never have had without this eco-responsible dimension!” Today is the time for growth. “We feel in people a real need to get together and party. After the covid crisis, we started up again with an annual turnover of 40,000 euros, knowing that our gross margin is around 50% We are aiming for 100,000 euros in turnover for next year, because 40% have already been achieved. Thereafter, we expect annual growth of 15 to 20%.” Its main challenges in the coming months will be to diversify its activities and develop its client portfolio. “We are currently benefiting from the help of the Walloon Region to work with the marketing agency Martine Constant Consulting Group. The objective of the mission is to test the market, to see which sectors are promising for my activity and to set up appointments with prospects. His holy grail? “The event where we hope to be able to set foot one day is Tomorrowland!”

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