a tool to follow current trends

a tool to follow current trends

After signing a record second quarter and launching location recommendations in Snap Map, the social network Snapchat has just presented a new tool to stay in fashion. Named Snapchat Trends, the platform will allow you to follow the most popular topics at a glance.

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Through a press release published on August 17, Snapchat took the time to introduce a new tool: Snapchat Trends. Before getting to the heart of the matter, the platform specifies that nearly 293 million active users per day use its services to communicate and share moments of life.

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Through this new device, the social network announces that it can give “ an overview of the most relevant topics and moments for the Snapchat generation “. The platform explains that Snapchat Trends can display the most popular keywords that its users share through public Stories and the section My Stories.

Visuals from Snapchat's Trends tool.

Screenshot: Century Digital / Snapchat

For marketers and content creators, Snapchat Trends offers a whole new source of information about the Snapchat generation and to learn more about the Snapchat community and the topics that interest them. “, specifies the social network.

Thanks to this tool, the social network points out that a ” number of partners » succeeded in obtaining new information and adapting their strategy accordingly. Snapchat Trends is currently available in the following countries: United States, United Kingdom, Canada, Australia. Its use is free and does not require the creation of a Snapchat account.

In details, Snapchat Trends first displays the top three trending last week. By clicking on one of them, you can discover the most popular keywords and their evolution over time. If you want to discover activity for specific keywords, a search bar is also available. It is thus possible to compare the performance of up to five keywords.

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