The Commercial Court of Lille has announced the liquidation of Camaïeu.
Scenes of amazement, rage and sadness mixed Wednesday, September 28 at the Commercial Court of Lille. The latter had just announced the liquidation of Camaïeu, the women’s fashion brand created in 1984 in Roubaix….
Scenes of amazement, rage and sadness mixed Wednesday, September 28 at the Commercial Court of Lille. The latter had just announced the liquidation of Camaïeu, the women’s fashion brand created in 1984 in Roubaix. The last 509 stores have closed their doors permanently this Saturday; 2,600 people will lose their jobs. Remember that in Belgium, Camaïeu (and its 25 points of sale) disappeared in 2020 when the brand was taken over by Michel Ohayon. On the strength of his business rental business in Bordeaux and the successful takeover of 22 Galeries Lafayette and Grande Récré stores, the businessman hoped to relaunch the mid-range brand. He also counted on synergies with other signs taken over, such as Gap France or Go Sport. But the continuation of the pandemic after the summer of 2020, a four-month paralysis due to a cyberattack and a defeat before the Court of Cassation forcing all rents to be paid despite the sanitary closures have weighed on the accounts. As also a positioning too cutesy against Primark, Zara and other H&M.
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