OOH Trends 2022: discover the detailed program

OOH Trends 2022: discover the detailed program

In less than a month now, on Wednesday November 23, advertisers, agencies and experts will meet alongside 5 major players in Outdoor Communication (Clear Channel, Exterion Media, JCDecaux, Mediatransports and Phenix Groupe), on the occasion of the 5th edition of OOH Trends, organized by 100%Media and La Correspondance de la Publicité. To register, it’s here.

On the program of this themed edition “Being useful to you”:

Opening by Christophe Lasserre-Ventura, President of the Perce-Neige Foundation and grandson of Lino Ventura

Plenary with leaders of partner OOH companies

Boutaina Araki – Clear Channel France
Olivier Letondeur – ExterionMedia
Isabelle Schlumberger – JCDecaux
Valerie Decamp – Mediatransports
Sebastien Romelot – Phoenix Group

Public utility media
– Accompany the transition & behaviors

Utility Media for Brands

– Useful and measurable media

– Useful and accessible media

They confirmed their presence:

Bruno Schmutz (IPSOS), Francis Moureaux (IPSOS), Zysla Belliat (MMZ Consulting), Frederic Martenot (EBM), Stephane Dottelonde (UPE), Sophie Roosen (Union of Trademarks), Irene Grenet (Essayist), Christophe Lasserre-Ventura (Perce-Neige Foundation),Valerie Bichebois (Post Council), Damien deFoucault (UDECAM), John Paul Dietsch (ACPM).

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