On the program of this themed edition “Being useful to you”:
Opening by Christophe Lasserre-Ventura, President of the Perce-Neige Foundation and grandson of Lino Ventura
Plenary with leaders of partner OOH companies
Boutaina Araki – Clear Channel France
Olivier Letondeur – ExterionMedia
Isabelle Schlumberger – JCDecaux
Valerie Decamp – Mediatransports
Sebastien Romelot – Phoenix Group
Public utility media
– Accompany the transition & behaviors
Utility Media for Brands
– Useful and measurable media
– Useful and accessible media
They confirmed their presence:
Bruno Schmutz (IPSOS), Francis Moureaux (IPSOS), Zysla Belliat (MMZ Consulting), Frederic Martenot (EBM), Stephane Dottelonde (UPE), Sophie Roosen (Union of Trademarks), Irene Grenet (Essayist), Christophe Lasserre-Ventura (Perce-Neige Foundation),Valerie Bichebois (Post Council), Damien deFoucault (UDECAM), John Paul Dietsch (ACPM).
