Monday night’s NFL game between the New England Patriots and the Chicago Bears was the Gillette brand’s go-to playground for mixed reality activation.
On ESPN (Monday Night Football), viewers were able to discover a Gillette razor commercial in mixed reality produced live, with Gillette Stadium as the backdrop.
For the occasion, the Patriots stadium has been transformed into “GilletteLabs” to highlight the razor with exfoliating bar. A rather impactful “augmented reality” product placement signed by the agency The Famous Group.
Alongside the 47-second footage, the band’s Procter & Gamble brand also shared a behind-the-scenes video of the live performance.
NHL – The Chipotle fast-food offers a mixed-reality advertisement on the ice rink
NFL – A new mixed-reality video for the Carolina Panthers
NFL Honors Top 100 Players in ‘Mixed Reality’ Super Bowl Ceremony
NBA – Golden State Warriors relies on technology for the happiness of its fans (Virtual Fans) and its partners
Filling the empty stands with virtual fans thanks to Augmented Reality is possible with OZ Sports or The Famous Group
Fan Experience: Baltimore Ravens Raven Comes to Life at M&T Bank Stadium
Nike promotes “Air Max Day 2022” on a 3D advertising screen in Tokyo (Japan)
GOOD PLAN : Thanks to our site, benefit from 50€ offered on CANAL+ subscription offers (Canal+, beIN SPORTS, Eurosport…) go here to take advantage of it
A new NFL game revisited with “SpongeBob SquarePants” sauce will air on the Nickelodeon children’s channel this Sunday