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NFL - The Famous Group produces a live mixed-reality commercial for Gillette during a New England Patriots game

NFL – The Famous Group produces a live mixed-reality commercial for Gillette during a New England Patriots game

Monday night’s NFL game between the New England Patriots and the Chicago Bears was the Gillette brand’s go-to playground for mixed reality activation.

On ESPN (Monday Night Football), viewers were able to discover a Gillette razor commercial in mixed reality produced live, with Gillette Stadium as the backdrop.

For the occasion, the Patriots stadium has been transformed into “GilletteLabs” to highlight the razor with exfoliating bar. A rather impactful “augmented reality” product placement signed by the agency The Famous Group.

Alongside the 47-second footage, the band’s Procter & Gamble brand also shared a behind-the-scenes video of the live performance.

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