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TikTok to share ad revenue with creators - Business

TikTok to share ad revenue with creators – Business

TikTok announced on Wednesday that it would study the implementation of advertising revenue sharing with the most prominent creators of the platform, approaching the model already in place within the competition.

“We will begin to study our first revenue sharing program with creators, public figures and press publishers,” the subsidiary of the Chinese group ByteDance said in a press release.

Will only be eligible for the first phase of this program only accounts with at least 100,000 followerssaid TikTok, who said he was determined to “develop monetization solutions (…) so that creators feel valued and rewarded”.

Became a major video platform with the pandemic, the site has long struggled in terms of monetizing its contentslow to realize the potential represented by its billion monthly users, a threshold crossed last year.

According to the specialized site Business of Apps, TikTok released, in 2021, revenue of $4.6 billionabout as much as Snapchat, which claims just over 300 million daily active users.

“We will begin to study our first revenue sharing program with creators, public figures and press publishers,” the subsidiary of the Chinese group ByteDance said in a press release. Only accounts with at least 100,000 subscribers will be eligible for the first phase of this program, said TikTok, which said it was determined to “develop monetization solutions (…) so that creators feel valued and rewarded. “. Having become a major video platform with the pandemic, the site has long struggled in terms of monetizing its content, slowing to realize the potential represented by its billion monthly users, a threshold crossed last year. According to the specialized site Business of Apps, TikTok generated in 2021 a turnover of 4.6 billion dollars, about as much as Snapchat, which claims just over 300 million daily active users. .

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