SUVs are more popular than ever, especially in the fleet market. It was written in the stars that Swedish electric performance brand Polestar would also launch an SUV. Yet the new Polestar 3 is different in more ways than one.
Drivers prefer SUVs more than ever. In the first half of 2022, more than one in two new registrations in our country was an SUV (50.8%), according to figures from the sectoral federation FEBIAC. Thomas Ingenlath, CEO of Polestar, is not surprised that car buyers are opting for this body type. “Everyone loves SUVs. You can get in and out easily, you have good visibility from inside and you feel comfortable when you drive it. But SUVs also have their bad sides. too much fuel. People think they’re dangerous. And some SUVs look aggressive. So there was work to do. With the Polestar 3, we kept the good and removed the bad,” said Thomas Ingenlath at the launch in Copenhagen, Denmark.
“We started from a luxury SUV. We electrified it with a battery pack (111 kWh) like a sandwich between the wheels. We opted for a long wheelbase in order to create a lot of interior space and accommodate a large battery. By leaving out a third row of seats, we were able to space out the two rows of seats a lot. The Polestar 3 is not a people mover, but a luxurious and spacious SUV with plenty of legroom. We placed the seats like in a sports car and lowered the dashboard. We were thus able to draw an aerodynamic silhouette”, adds Thomas Ingenlath.

The grille becomes the SmartZone
“Polestar 3 was designed as a Polestar car from the start and features styling features that are completely new to us, such as dual blade headlights, SmartZone and aerodynamic front wing,” explains Thomas Ingenlath. It thus refers to the typical shape of headlights. The SmartZone, on the other hand, is a collection of cameras, radars and sensors positioned in the nose, where the grille normally sits. And Thomas Ingenlath adds: “The symbol of inefficient combustion engines that need radiators”. The aerodynamic front wing is integrated into the hood and improves airflow over the car for improved efficiency.
Fresh air
Inside, the five occupants are pampered. For music lovers, there’s a Bowers & Wilkins sound system with no less than 25 speakers. The central screen displays Google Maps and widgets that you can configure with your favorite applications. Polestar has also thought about air quality. “Together with CabinAir and Volvo Cars, we have developed the Advanced Air Cleaner (AAC), a three-layer filtration system. There are 3,000 liters of air inside the Polestar 3. This is renewed every minute so that you can breathe fresh air rich in oxygen. The air is purified to 95% of fine particles, 97% of viruses and 99.9% of pollens and allergens”, explains Thomas Ingenlath.

Save children and animals
The Polestar 3 incorporates special security systems. Radar detectors identify movements of less than a millimeter in the passenger compartment, which makes it possible to avoid accidentally forgetting children or pets in the car. The system is coupled with air conditioning to prevent heatstroke or hypothermia. Another clever device: two cameras monitor whether the driver is sufficiently vigilant, which if not can lead to a warning or an automatic emergency stop.

Preview in Brussels
You can order the Polestar 3 online from ?89,900. This is the price of the “Long range Dual engine” version offering a long range of 610 km (provisional WLTP value). If you opt for the optional Performance package (6,600?), the power increases from 489 to 517 hp (with a range of up to 560 km). As standard, the Polestar 3 is equipped with an air suspension with active dampers that can switch from comfortable suspension to dynamic suspension every two milliseconds. Production starts in mid-2023 and Polestar will deliver the first units at the end of 2023. Are you curious? In that case, be sure to admire the new Polestar 3 at the Brussels Motor Show in January.
Drivers prefer SUVs more than ever. In the first half of 2022, more than one in two new registrations in our country was an SUV (50.8%), according to figures from the sectoral federation FEBIAC. Thomas Ingenlath, CEO of Polestar, is not surprised that car buyers are opting for this body type. “Everyone loves SUVs. You can get in and out easily, you have good visibility from inside and you feel comfortable when you drive it. But SUVs also have their bad sides. too much fuel. People think they’re dangerous. And some SUVs look aggressive. So there was work to do. With the Polestar 3, we kept the good and removed the bad,” said Thomas Ingenlath at the launch in Copenhagen, Denmark.” We started with a luxury SUV. We electrified it with a battery pack (111 kWh) as a sandwich between the wheels. We opted for a long wheelbase in order to create a lot of interior space and accommodate a large battery. By leaving out a third row of seats, we were able to space the two rows of seats widely. The Polestar 3 is not a people mover, but a luxury SUV and spacious with plenty of leg room. placed the seats like in a sports car and lowered the dashboard. We were thus able to draw an aerodynamic silhouette,” adds Thomas Ingenlath. The Polestar 3 was designed as a Polestar car from the start and features styling features that are totally new to us, such as the “dual blade” headlights, the SmartZone and the aerodynamic front wing”, explains Thomas Ingenlath. He thus refers to the typical shape of the headlights. The SmartZone, on the other hand, is a set of cameras, radars and sensors positioned in the nose, where the grille normally is. And Thomas Ingenlath adds: “The symbol of the engines with combustion engines that need radiators”. The aerodynamic front wing is integrated into the hood and improves airflow over the car for better efficiency. Inside, all five occupants are pampered. For music lovers , there’s a Bowers & Wilkins sound system with no less than 25 speakers.The center screen shows Google Maps and widgets that you can configure with your favorite apps.Polestar has also thought about air quality. “Together with CabinAir and Volvo Cars, we have developed the Advanced Air Cleaner (AAC), a three-layer filtration system. There are 3,000 liters of air inside the Polestar 3. This is renewed every minute so that you can breathe fresh air rich in oxygen. The air is purified to 95% of fine particles, 97% of viruses and 99.9% of pollens and allergens”, explains Thomas Ingenlath.The Polestar 3 incorporates special security systems. Radar detectors identify movements of less than a millimeter in the passenger compartment, which makes it possible to avoid accidentally forgetting children or pets in the car. The system is coupled with air conditioning to prevent heatstroke or hypothermia. Another nifty device: two cameras monitor whether the driver is sufficiently vigilant, which if not can lead to a warning or an automatic emergency stop. You can order the Polestar 3 online from 89,900?. This is the price of the “Long range Dual engine” version offering a long range of 610 km (provisional WLTP value). If you opt for the optional Performance package (6,600?), the power increases from 489 to 517 hp (with a range of up to 560 km). As standard, the Polestar 3 is equipped with an air suspension with active dampers that can switch from comfortable suspension to dynamic suspension every two milliseconds. Production starts in mid-2023 and Polestar will deliver the first units at the end of 2023. Are you curious? In that case, be sure to admire the new Polestar 3 at the Brussels Motor Show in January.