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Pinterest launches Pinterest Trends in France

Pinterest launches Pinterest Trends in France

By Celine Pastezeur

– Posted on 20 Oct 2022 at 11:12

In this fall of 2022, Pinterest announces the expansion of its Pinterest Trends tool in several countries including France, to help brands better identify trends. But still ?

Pinterest, trendsetter? This is no longer to be proven. While the service is known for always promoting more positive content and inspiring as many people as possible, it has also shown in recent years that it allows everyone to identify in advance the trends that will mark the months to come. Thus, at the start of 2022, Pinterest presented the surprising trends to watch in 2022, such as the return of the mullet cut, the gothic spirit or the very particular style of the gothic cowboy. In this month of October 2022, to precisely accelerate even more on the subject of trends, Pinterest has just announced the expansion of its Pinterest Trends tool in several countries including France. This tool, which allows marketers to make the most of trends and identify new ones, is further proof of Pinterest’s commitment to providing actionable solutions for them to succeed with their marketing campaigns on the platform. Concretely, Pinterest Trends allows advertisers around the world to spot emerging trends on the platform. The tool thus allows brands to create content that will have an impact. In addition, it also allows them to optimize their targeting strategy.

About this tool, Bill Watkins, Chief Revenue Officer at Pinterest, said: “Pinterest is in a unique position, halfway between discovery and commerce. The platform is where inspiration and intention meet. We’re investing in our advertising platform to help businesses around the world achieve their goals and reach interested consumers at every stage of the campaign lifecycle.”. In fact, Pinterest Trends is made up of industry-first features. Among them, we find in particular the trends your audience loves : this widget on the Pinterest Trends home page allows advertisers to see popular trends with their engaged users and followers over the past 90 days; demographic trends : the only tool allowing advertisers to filter trends by age, subject, period and location; and seasonal trends : They allow advertisers to adapt their content and their marketing calendar according to the times when users interact the most with certain themes. For example, makeup brand MAC in the UK tapped into beauty trends spotted by Pinterest – Grunge Glam, Rose Bronzer, Summer Nights, Stained Glass Lips… Result: a 2.5 point increase in brand awareness among its main target, Gen Z. Rather interesting, isn’t it?

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