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Impact by financing... projects with an impact - Trends-Tendances sur PC

Impact by financing… projects with an impact – Trends-Tendances sur PC

A pioneer in crowdfunding and impact crowdlending, the start-up Lita.co, of French origin, settled in Belgium a few years ago and multiplies its support for projects “with meaning”. Impact companies, cooperatives…, around fifty projects have already been financed.

Ten million euros collected for some fifty Belgian impact projects, from the containerized hydroelectric power station to the sailing ships and the organic farm specializing in permaculture. These are the figures proudly put forward by Lita.co, a crowdfunding web platform dedicated to companies committed to ecological and social transition. This start-up born in France has been developing via a black-yellow-red subsidiary for five years. The subsidiary includes the parent company in the capital but also Credal, For Wings (a fund of the Lhoist family) as well as Impact Capital, the holding company of Piet Colruyt. Today, the small team of six people organized around Vincent De Brouwer, the country manager, strives to make itself known and to make a name for itself by advancing its “impact” argument. A specific positioning on which Lita.co is a pioneer while competitors are now also advancing this argument. But sustainable and societal commitment is an integral part of Lita.co’s DNA. “If we don’t have a very strict algebraic grid to choose the projects that go up on the platform, we pay very particular attention to it and more than 50% of the requests are rejected, insists Vincent De Brouwer. The projects that don’t fundamentally have an impact are discarded.”

Sharp positioning

Thus, almost all real estate development projects are for the moment discarded, like a lot of companies for which sustainability is only a minor dimension. And this can be seen in the list of financing carried out: Lita.co has quite a few cooperatives.

This sharp positioning, the young shoot claims it and explains it very clearly to its community of 17,500 regular investors. “We do not highlight the financial aspect above all, comments the manager of the platform. And the citizens who invest accept a possible discount for the take-off of society with a positive impact. They admit that we do not necessarily offer the same yields, even if they remain interesting.” And to point out that cooperatives that raise capital on Lita.co sometimes tend to cap the capital gain. Lita.co offers both capital investment in the company and crowdlending, namely equity lending. In both cases, individuals can invest from 100 euros. Many place between 200 and 300 euros. In some cases, to achieve the set objective, Lita organizes an institutional fundraiser in parallel.

As for companies, Lita.co tries to select projects that raise at least 100,000 euros and can climb up to 5 million, even if the biggest file in Belgium was 1 million euros raised. In total, in our country, in France and in Italy, its three markets, Lita.co raised nearly 90 million euros for 240 projects. Which would have “created or consolidated” 14,400 jobs.

CHRISTOPHER CHARLOT

We don’t put the financial aspect first and foremost.” VINCENT DE BROUWER, “COUNTRY MANAGER”

Ten million euros collected for some fifty Belgian impact projects, from the containerized hydroelectric power station to the sailing ships and the organic farm specializing in permaculture. These are the figures proudly put forward by Lita.co, a crowdfunding web platform dedicated to companies committed to ecological and social transition. This start-up born in France has been developing via a black-yellow-red subsidiary for five years. The subsidiary includes the parent company in the capital but also Credal, For Wings (a fund of the Lhoist family) as well as Impact Capital, the holding company of Piet Colruyt. Today, the small team of six people organized around Vincent De Brouwer, the country manager, strives to make itself known and to make a name for itself by advancing its “impact” argument. A specific positioning on which Lita.co is a pioneer while competitors are now also advancing this argument. But sustainable and societal commitment is an integral part of Lita.co’s DNA. “If we don’t have a very strict algebraic grid to choose the projects that go up on the platform, we pay very particular attention to it and more than 50% of the requests are rejected, insists Vincent De Brouwer. The projects that don’t fundamentally have an impact are discarded.” Thus, almost all real estate development projects are for the moment discarded, like a lot of companies for which sustainability is only a minor dimension. And this can be seen in the list of financing carried out: Lita.co has quite a few cooperatives. This sharp positioning, the young shoot claims it and explains it very clearly to its community of 17,500 regular investors. “We do not highlight the financial aspect above all, comments the manager of the platform. And the citizens who invest accept a possible discount for the take-off of society with a positive impact. They admit that we do not necessarily offer the same yields, even if they remain interesting.” And to point out that cooperatives that raise capital on Lita.co sometimes tend to cap the capital gain. Lita.co offers both capital investment in the company and crowdlending, namely equity lending. In both cases, individuals can invest from 100 euros. Many place between 200 and 300 euros. In some cases, to achieve the set objective, Lita organizes an institutional fundraiser in parallel. As for companies, Lita.co tries to select projects that raise at least 100,000 euros and can climb up to 5 million, even if the biggest file in Belgium was 1 million euros raised. In total, in our country, in France and in Italy, its three markets, Lita.co raised nearly 90 million euros for 240 projects. Which would have “created or consolidated” 14,400 jobs. CHRISTOPHE CHARLOT We don’t put the financial aspect first and foremost.” VINCENT DE BROUWER, “COUNTRY MANAGER”

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