OMEGA celebrates 60 years of James Bond

Omega celebrates the most famous secret agent!

On October 5, 1962, one of cinema’s most iconic characters made his screen debut. Since then, the James Bond franchise has enjoyed unfailing success and today celebrates its 60th anniversary. Inspired by the novels of Ian Fleming, the 25 thrilling action films produced by EON Productions have made world cinema history.

Everyone has their favorite work. OMEGA’s favorite is undoubtedly GoldenEye, released in 1995, because it was the first time that James Bond wore an OMEGA watch on his wrist. This mission will mark the beginning of an innovative and elegant partnership constantly renewed. Just as James Bond evolved on screen, OMEGA watches have also undergone multiple developments.

After Pierce Brosnan, Daniel Craig played the famous agent 007 in five memorable films. An OMEGA ambassador throughout this period, the actor has become an unconditional fan of the brand. At his side, Naomie Harris, alias Miss Moneypenny (Skyfall, 007 Specter and Dying can wait), has also joined the ranks of the OMEGA family, the perfect emblem of elegance and the independence of women, in the city as well as in the screen.

The idea of ​​having Agent 007 wear an OMEGA watch came from Lindy Hemming, the Oscar-winning costume designer who worked on five films in the saga between GoldenEye (1995) and Casino Royale (2006). Speaking of her choice of the Seamaster, she said: “I was convinced that Commander Bond, a Navy member, a diver and a quiet gentleman of this world, should wear this watch.”

Lindy Hemming’s link between OMEGA and the Royal Navy was particularly relevant. Indeed, the company maintains close ties with the British Ministry of Defence, particularly during the Second World War when it supplied more than 110,000 watches to pilots, navigators and soldiers.

Similarly, the Seamaster 300, originally launched in 1957, was delivered to military divers all over the world, and in 1967 a famous batch of second-generation Seamaster 300s was issued to select units. Had he existed, Commander Bond would probably have worn an OMEGA on his wrist.

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