Apple won’t sign on to broadcast NFL games after all (sunday tickets). The Cupertino company would have withdrawn from the negotiations, and one of the reasons for this dropout would have to do with… virtual reality! If we are to believe information from The Athletic, Apple wanted to integrate the retransmission of matches in VR into the deal on broadcasting rights, a request refused by the NFL; the latter would have proposed a separate contract for the management of rights to VR content, which would necessarily have added many zeros to the check (two contracts instead of one).
If verified, this information would confirm Apple’s big ambitions with VR; Apple obviously wants to release a VR headset on the market at the top of technology but also services and content that will give some reasons to use this headset. Given the huge audience of the NFL in the United States, there is little doubt that an access ticket for NFL games in VR is enough to raise the eyebrows of fans of the sport. As a reminder, it is rumored that Jon Favreau, to whom we owe the excellent docu-series Prehistoric Planet on Apple TV+, is working on an episode of this series produced specifically for VR.