(Boursier.com) — YouTube (Alphabet) offers the NFL on Sunday! The video hosting website has won exclusive rights to the ‘NFL Sunday Ticket’, the National Football League announced in a statement. “We are thrilled to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era in how fans across the United States watch and follow the NFL,” said the Commissioner of the NFL, Roger Goodell.
Sunday Ticket, which makes ‘out-of-market’ matches (not shown on local channels, Amazon and ESPN) available to fans nationwide, will be sold as an add-on package on YouTube TV and pay-per-view on channels YouTube Primetime from the 2023 season. The terms of the contract were not disclosed but, according to information from the ‘Wall Street Journal’, YouTube would have agreed to pay 2 billion dollars per season to acquire the rights, and this for a period of 7 years. DirecTV, which has owned the rights to the Sunday Ticket since its inception in 1994, has been paying $1.5 billion a year since 2014.
“For the NFL to sign with YouTube is a ‘massive win’. The league likely got a good price and struck another relationship with a deep-pocketed tech company that could bid on future NFL broadcast rights,” Daniel Cohen, executive vice president of media rights consulting at Octagon, told ‘Bloomberg’. In addition to selling Thursday night NFL games to Amazon.com, the league struck a deal with Apple this fall to sponsor its Super Bowl halftime show. “They’ve brought another tech giant into the fold.”