Sports rights: Youtube offers American football

Sports rights: Youtube offers American football

Entry into the running of the juggernaut of the video. Yesterday, Youtube announced that it had acquired the sports rights of the NFL, the National Football League, the first division of the American football championship. The platform has recovered the rights to the Sunday afternoon meetings. The broadcast will start from 2023.

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A contract of 2.5 billion dollars per year

This is a major move in the sports broadcasting market, since Youtube has never invested in this sector before. Until today, Youtube mainly offered summaries of sports content. The video site was already in partnership with the NFL around content on the backstage of the championship and talk shows on this sport.

According to the “New York Times”, Youtube has signed a contract for 2.5 billion dollars, the equivalent of 2.4 billion euros, per year to afford these rights. This is a billion dollars more than the amount paid by DirectTV, the historic broadcaster of the NFL rights. In addition, this agreement includes resale to bars which broadcast the matches.

Netflix not yet ready to enter the market

However, it is not the first web giant to embark on live sports broadcasting. Amazon, Facebook and Amazon have already invested in the sector. On the other hand, Netflix is ​​still cautious about buying sports rights. During a conference organized by the bank UBS, on December 6, Ted Sarados, co-CEO of Netflix, had confided that he could not afford to get into this sports rights market: “We see no way to make the purchase of sports rights profitable“.

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