YouTube buys rights to broadcast NFL football games

YouTube buys rights to broadcast NFL football games

american football – The contract amounts to 2 billion dollars per year, for seven years

The YouTube video platform has acquired the rights to broadcast matches of the NFL North American Football Championship in the United States, according to a press release published on Thursday. A first for its parent company Google, which illustrates the rise of streaming in sport. According to several American media, Google will pay about 2 billion dollars a year, over seven years, to be able to retransmit the matches played on Sundays, via its paid video service YouTube TV, which is only available in the United States.

Reach a younger audience

To access meetings in this way, subscribers to the YouTube TV channel package will have to pay an additional sum to the price of their subscription. They will not be able to view matches played in their immediate geographic area, i.e. their home team, which are subject to a separate contract. The contract does not ensure exclusivity because the two national channels Fox and CBS already jointly hold the rights to these meetings and will continue to broadcast them in the United States.

NFL boss Roger Goodell, quoted in the statement, hailed the start of a “new era in how fans access the NFL” and watch games. The NFL has developed, for many years, the distribution of its content on YouTube, with match summaries and (…) Read more at 20minutes

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