A birthday is something to celebrate and Disney has planned lots of events around products for 2023!
As part of the celebrations linked to 100 years of Disney, major international brands are partnering with The Walt Disney Company to create unique collaborations around the worlds of Disney, Pixar, Star Wars, Marvel and National Geographic.
Among others, the LEGO® group and Coach will launch collections of innovative, creative and fun products throughout 2023.
Throughout 2023, Disney will pay homage to the characters and stories of this first century of wonder. Disney Consumer Products Games & Publishing will bring immersive experiences and new exclusive product collections to the general public. 2023 will celebrate Disney stories that have entered the pantheon of popular culture and created lasting memories for many generations, not to mention the fans and families who have loved Disney for 100 years. All are invited to share their favorite moments with Disney using the hashtag #Disney100.
The LEGO® Group and Disney will celebrate this anniversary throughout the year by inviting families to share the fun of play together and create new stories inspired by LEGO® Disney since its launch 24 years ago. Through the must-have LEGO brick, the two longtime partners will pay homage to fan-favorite stories, while capturing the magic of new Disney stories and bringing friends and families together to dream, build and create new LEGO® products and experiences. Disney.
Plus, fans can celebrate 100 years of Disney with an incredible slew of new collaborations launching throughout 2023. Collections include top brands in fashion and accessories like Coach, shoes like Adidas, jewelry like Pandora or toys like Mattel, Hasbro and Funko. To coincide with Disney100 and celebrate the Lunar New Year 2023, Oswald the Lucky Rabbit reappears at the dawn of the Year of the Rabbit through Givenchy’s playful and contemporary capsule collection now available in stores and on givenchy.com. Other world-renowned licensee collaborations in the home, toy, and fashion industries will be announced throughout the year of Disney100 celebrations.
THE SHOPDISNEY COLLECTIONS
shopDisney collections celebrate the timeless legacy of The Walt Disney Company. In December, shopDisney launched the “Disney100 Premium” collection, which includes exceptional pieces, including the iconic Mickey Mouse headband. Other collections will be launched throughout the year on shopDisney:
– The “Disney100 Oswald” collection will highlight Oswald the lucky rabbit.
– The “Disney100 Eras” collection will feature fan-favorite periods of company history, including the early years of Walt Disney Studios, Disneyland Park and more.
– The Disney100 “The Decades” Collection will celebrate classic favorites including Snow White and the Seven Dwarfs (1930s), Pinocchio (1940s) and more.
Throughout January, special collaborations will pay homage to pop culture icons Mickey and Minnie. The celebration will culminate in Anaheim, California, with the launch of Disney100 at the Disneyland Resort and the opening of a new “Mickey and Minnie’s Runaway Railway” attraction on January 27, 2023.
Fans and families can join in the celebrations by sharing their favorite Disney, Pixar, Marvel, Star Wars, 20th Century and National Geographic memories using the hashtag #Disney100 on social media. These posts will shine a light on the countless memories Disney and its fans have made together over the past century. Whether it’s a first encounter with Mickey and Minnie in the Disneyland parks, the discovery of ENCANTO with the family, or games with the essential Star Wars and Marvel toys, everyone will be invited to share their best memories with Disney. .
THE DISNEY 100 EXPERIENCE: FRIENDSHIP IS WONDERFUL
To mark 100 years of iconic duos, unlikely friendships and inseparable friends, Disney will open the doors to a multi-sensory experience in Paris in the summer of 2023 to celebrate this unique bond through immersive spaces inspired by stories and characters. iconic. This event will allow the public to explore 1000m2 of experiences and installations distributed in four rooms in the colors of Alice in Wonderland, Lilo & Stitch, The Lion King and Mickey and his friends.
More details to come when the ticket office opens in 2023.
To tell or rediscover Disney stories, various collections of legendary tales from our Studios will be released by Hachette Jeunesse, in premium editions. La Bibliothèque Rose will release a collection of novels dedicated to timeless Disney films. Fans will find at Hachette Heroes an Art Therapy coloring book celebrating 100 years of Disney magic, as well as a beautiful book dedicated to the Disney Studios, illustrated with rare images from the archives to learn all about the creation and production of the classics. from Disney. Huginn & Muninn will publish a biography of the man with whom it all started: Walt Disney. Many other books, comics or surprises in our magazines will be added to these novelties throughout the year.
VIDEO GAMES AND APPLICATIONS
Throughout the year, Disney will also be celebrating the 100th anniversary with updates and new content for the most popular video games and apps: Disney Dreamlight Valley, Disney Mirrorverse, Disney Emoji Blitz and more.